jaylane

Selected Works

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ATET // MANDJET + MESEKTET BOATS

Designing the luxury for a cruise in the mysteries of the Nile.

ATET // MANDJET + MESEKTET BOATS

Designing the luxury for a cruise in the mysteries of the Nile.

ATET // MANDJET + MESEKTET BOATS

Designing the luxury for a cruise in the mysteries of the Nile.

OPAL

Your Heirloom Begins...

OPAL

Your Heirloom Begins...

OPAL

Your Heirloom Begins...

EVERYDAY HUMAN

Designing a brand that's..with you everyday of every week

EVERYDAY HUMAN

Designing a brand that's..with you everyday of every week

EVERYDAY HUMAN

Designing a brand that's..with you everyday of every week

GENERAL TOURS

For every traveler, every journey — in General.

GENERAL TOURS

For every traveler, every journey — in General.

GENERAL TOURS

For every traveler, every journey — in General.

MOIS DE LA FRANCOPHONIE

Together, we speak connection.

MOIS DE LA FRANCOPHONIE

Together, we speak connection.

MOIS DE LA FRANCOPHONIE

Together, we speak connection.

CRESCENDO NEWS

Crescendo — where every story finds its voice.

CRESCENDO NEWS

Crescendo — where every story finds its voice.

CRESCENDO NEWS

Crescendo — where every story finds its voice.

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Services

Art Direction

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity, guiding every detail for a cohesive, polished result.

Art Direction

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity, guiding every detail for a cohesive, polished result.

Brand Strategy

I help brands uncover their voice, understand their audience, and transform strategy into visuals that connect, inspire, and stay true to who they are.

Brand Strategy

I help brands uncover their voice, understand their audience, and transform strategy into visuals that connect, inspire, and stay true to who they are.

Editorial Design

I design editorial pieces that go beyond layout — crafting visual narratives that engage, inform, and reflect the soul of every story.

Editorial Design

I design editorial pieces that go beyond layout — crafting visual narratives that engage, inform, and reflect the soul of every story.

Illustrations & Storyboards

I create illustrations that blend story, emotion, and style — crafted to add character, warmth, and depth to every brand or editorial piece.

Illustrations & Storyboards

I create illustrations that blend story, emotion, and style — crafted to add character, warmth, and depth to every brand or editorial piece.

Packaging

I create packaging that’s functional, striking, and full of story — made to stand out on the shelf and leave a lasting impression.

Packaging

I create packaging that’s functional, striking, and full of story — made to stand out on the shelf and leave a lasting impression.

Visual Identity

I design distinctive visual identities that capture your brand’s essence — from logo to color to every detail that brings your personality to life.

Visual Identity

I design distinctive visual identities that capture your brand’s essence — from logo to color to every detail that brings your personality to life.

Info

What I do

I build thoughtful visual identities, brand systems, editorial design, and packaging that blend strategy with emotion. My work goes beyond aesthetics — I create design experiences that communicate clearly, feel intentional, and leave a lasting impression.

My background

I’m a multidisciplinary graphic designer, based in Cairo - Egypt with 7+ years of experience across agencies, startups, and brand teams. My practice is shaped by a lifelong love for storytelling, visual culture, and handcrafted expression, rooted in both artistic intuition and strategic thinking.

My approach

I treat design as a collaborative and research-driven journey. I listen carefully, think deeply, and craft with purpose. Every project begins with understanding — the story, the audience, the cultural context — and ends with work that is refined, meaningful, and built to endure.

I treat design as a collaborative and research-

driven journey. I listen carefully, think deeply, and craft with purpose. Every project begins with understanding — the story, the audience, the cultural context — and ends with work that is refined, meaningful, and built to endure.

Career

Throughout my career, I’ve partnered with brands across different industries, from lifestyle and FMCG to wellness and tech. My work spans branding, strategy, packaging, illustration, and art direction. I strive to create work that teaches, inspires, and resonates long after the project is complete.

Throughout my career, I’ve partnered with brands across different industries, from lifestyle and FMCG to wellness and tech.

My work spans branding, strategy, packaging, illustration, and art direction. I strive to create work that teaches, inspires, and resonates long after the project is complete.